Digital Strategy / Website Design / Branding
New Dimensions Physical Therapy
2016-Current
Lila Abbate was my first ever client and we continue to have an amazing working relationship to this day. Lila is the pre-eminent pelvic floor physical therapist on Long Island and is an expert at what she does. Unfortunately, with the changes in medical care and consolidation of hospitals and smaller clinics being swallowed by conglomerates, she was losing business. It didn't help that not only was her website completely outdated and not user friendly, no one could find her on Google.
New Dimensions Physical Therapy needed a complete digital makeover from the bottom up.
BEFORE & AFTER
BRANDING
We updated the brand colors of NDPT using two shades of blue to create a feeling of calm and renewal. We created an icon set that would add an approachable and modern feeling while still being informative and help guide the user through the site.
We worked with NY photographer Tracy Speros who did a set of gorgeous new headshots for Lila and her team, as well as location shots of the clinic and the team working with clients.
LOGO
When it came to logo design, I took the name "new dimensions" seriously. I wanted to create an icon that was multidimensional and felt like it was breaking boundaries and shattering the status quo to create something new.
I was inspired by both sacred geometry and mandala artwork.
SOCIAL MEDIA STRATEGY
Create bi-weekly engaging posts on Facebook and Instagram
pulled from hot PT topics in the media
Creating a YouTube channel dedicated to short vlogs about PT subjects and distributing on all channels
